Mohammad Renaldo Ercho, author
Pengaruh citra celebrity endorser pada brand image terhadap purchase decision : studi kasus endorser Ariel "Noah" pada produk XL Bebas = Influence celebrity endorsement image in brand image towards purchase decision : case study endorser Ariel "Noah" on XL Bebas
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Nasution, Farisa Zataliny, author
Pengaruh psychological traits terhadap brand attitude dan purchase intention pada masstige brand dengan consumer knowledge sebagai faktor moderasi: Studi kasus Nike Sportswear pada Generasi Y = The effect of psychological traits towards brand attitude and purchase intention on masstige brand with consumer knowledge as moderating factor: Case study Nike Sportswear on Generation Y / Farisa Zataliny Nasution
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Lusiana, author
Pengaruh brand community affect dan trust terhadap brand community commitment serta pengaruhnya terhadap brand loyalty (studi kasus pada Komunitas Android Ponsel Samsung) = The influence of brand community affect and trust toward brand community commitment and the influence toward brand loyalty (case study Android Community Samsung Smartphone)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Tamara Benardin Jordanus, author
Investigating the mediating effect of a company's sexual harassement case on its brand popularity-case study grab = Menyelidiki efek mediasi dari kasus pelecehan seksual perusahaan terhadap perebutan studi kasus popularitas merek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Khairunnas, author
Analisis pengaruh Brand Identity Design terhadap proses pembentukan Brand Awareness studi kasus : Nordhenbasic = analysis of influence brand identity design towards the process of creating brands awareness : case study nordhenbasic
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis Open
<<   2 3 4   >>