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Panggabean, Ririn Novita, author

Pengaruh Karakteristik Influencer Terhadap Loyalty to Influencer, Product Attitude, dan Purchase Intention = The Effect of Influencer Characteristics on Loyalty to Influencer, Product Attitude, and Purchase Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis (Membership)

Christie Kirana, author

Pengaruh kredibilitas pendukung “Abel Cantika” terhadap sikap merek, kredibilitas merek, dan minat beli pengikut milenial akun Instagram Make Over = The effect of endorser “Abel Cantika” credibility on brand attitude, brand credibility, and purchase intention of millennial followers on make over Instagram

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Mutiara Kamila Athiyya,author

Pengaruh influencer marketing terhadap purchase intention (studi pada Akun Instagram Ayudia Bing Slamet dengan Brand Thenblank di Jabodetabek) = The effect of influencer marketing on purchase intention (study case on Ayudia Bing Slamet Instagram account with Brand Thenblank in Jabodetabek)

Fakultas Ilmu Admnistrasi Universitas Indonesia, 2019

UI - Skripsi (Membership)

Indah Sari Febrina, author

Perbandingan antara kredibilitas selebriti dan kredibilitas perusahaan terhadap intensi konsumen membeli tiket pesawat = Comparing celebrity credibility and corporate credibility toward consumer's purchase intention of airlines ticket

2017

UI - Skripsi (Membership)

Clara Andriani, author

Pengaruh literasi keuangan dan self-control terhadap intensi menabung secara bersama-sama pada karyawan dewasa muda = The effect of financial literay and self-control on saving intention among adult employees

2016

UI - Skripsi (Membership)

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