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Amirah Hana Mufidahtulhaq, author

Analisis Pengelolaan Consumer-based Brand Equity melalui Brand Experience pada Produk Perawatan diri Halal Khusus Pria: Studi Kasus pada Brand Kahf = Managing Consumer-based Brand Equity through Brand Experience in Halal Personal Care for Men: Study Case Brand Kahf

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Nursifaa Miranti Azzahra, author

Measuring perceptions of prestige: a conceptual framework of consumer behaviour that seeks prestige = Mengukur persepsi prestise: kerangka konseptual perilaku konsumen yang mencari prestise

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Makalah dan Kertas Kerja

Hana Tsabitah, author

Dampak relatif actual dan ideal self terhadap pembentukan emotional brand attachment: studi kasus pada merek Aqua dan Nike di kalangan mahasiswi sarjana Ilmu Komunikasi UI = The relative impact of actual and ideal self in forming emotional brand attachment: case study of the brand Aqua and Nike among communication science student of student University of Indonesia

2018

UI - Skripsi (Membership)

Napitupulu, Johanna, author

Analisis persepsi konsumen terhadap minuman pearl tea (studi kasus merek quickly)

2003

UI - Tesis (Membership)

Saskia Yusliana Kusumah, author

Analysis of social media marketing activities effectiveness in airline industry: influence on brand equity, E-WOM and repurchase intention = Analisa efektivitas kegiatan pemasaran media sosial di industri maskapai penerbangan: pengaruh terhadap ekuitas merek, E-WOM dan intensi pembelian kembali

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis (Membership)

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