Erlangga Rahadian Wibowo, author
Analisis Pengaruh Social Media Marketing Activities terhadap Attitude towards the Brand, Brand Experiences, dan Purchase Intention: Studi pada konsumen Brand Duha Muslimwear = Analysis of the Effect of Social Media Marketing Activities on Attitude towards the Brand, Brand Experiences, and Purchase Intentions: A Study on the Duha Muslimwear Brand Consumer
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Richwan Muhamad Ericska, author
Pengaruh E-wom di Media Sosial Facebook terhadap Brand Image dan Purchase Intention: Studi Kasus terhadap Smartphone Oppo = The Influence of Electronic Word of Mouth in Social Media Facebook on Brand Image and Purchase Intention for Oppo Smartphone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Jonathan Rhenardy, author
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Ekuitas Merek dan Respons Pelanggan Gen Z (Studi pada Instagram Bittersweet by Najla pada Masa Pandemi COVID-19) = The Effect of Social Media Marketing Activities on Brand Equity and Gen Z Costumer Response (Study on Bittersweet by Najla’s Instagram during the COVID-19 Pandemic)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Mieke Eka Putri, author
Analisis Faktor-Faktor yang Memengaruhi Adopsi Electronic Word of Mouth di Media Sosial serta Pengaruhnya terhadap Brand Awareness, Brand Image, dan Purchase Intention pada Domain .id = Analyzing Factors Affecting Electronic Word of Mouth Adoption on Social Media and Its Effects on Brand Awareness, Brand Image, and Purchase Intention of .id Domain
Fakultas Ilmu Komputer Universitas Indonesia , 2020
 UI - Tugas Akhir
Orisya Syam Milanti, author
Analisis pengaruh Experiential Marketing dan Electronic Word of Mouth terhadap Brand Awareness dan Purchase Intention: studi kasus pada Keripik Setan (Pedas) Maicih logo samping = Analysis the influence of experiential marketing and Electronic Word of Mouth toward Brand Awareness d Purchase intention: case study Keripik Setan (Pedas) Maicih Logo Samping
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Open)
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