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Muhammad Aqsa, author

PEMASARAN MEDIA SOSIAL SELEBRITI: PENGARUH KREDIBILITAS DAN HUBUNGAN PARA-SOSIAL TERHADAP NIAT PEMBELIAN, MENGGUNAKAN BLACKPINK SEBAGAI ENDORSER = Social Media Marketing of Celebrity: The Effect of Credibility and Para-social Relationship on Purchase Intention, Using Blakcpink as an Endorser

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Dzul Meina Hussana, author

Analisis pengenaan pajak penghasilan atas social media influencer (selebgram) dalam kegiatan endorsement = Anaysis of income tax imposition for social media influencer (selebgram) of endorsement activity

2017

UI - Skripsi (Membership)

Najma Asshiddiqie, author

Analisis Brand Ambassador Hewan Peliharaan Sebagai Pendukung Strategi Pemasaran Media Sosial Olive Care = Analysis of Pet Brand Ambassadors to Support Olive Care Social Media Marketing Strategy

Fakultas Ilmu Sosial dan Ilmu politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Dyah Ayu Nabilla Ariswanto, author

Pengaruh Endorser Credibility Terhadap Customer Relationship Commitment dan Brand Equity pada E-Commerce di Indonesia = The Effect of Endorser Credibility to Customer Relationship Commitment and Brand Equity on E-commerce in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis (Membership)

Siti Hanifa Azanda, author

Pemasaran secara relasional pada niche dalam media sosial (analisis komunikasi pemasaran online shop pakaian big size dalam jejaring media sosial) = Relationship marketing at niche in social media marketing communication (analysis in big size clothing online shop through social media networking)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Tesis (Membership)

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