Camelia Hasena, author
Pengaruh Electronic Word of Mouth di TikTok terhadap Purchase Intention Produk Skincare Somethinc melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc skincare products through brand image
Fakultas Illmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Camelia Hasena, author
Pengaruh Electronic Word Of Mouth Di Tiktok Terhadap Purchase Intention Produk Skincare Somethinc Melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc Skincare Products Through Brand Image
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Mega Puji Saraswati, author
Membeli "oli fastron" setelah menyaksikan berita kematian: pengaruh saliansi mortalitas dan identifikasi sebagai orang Indonesia terhadap intensi membeli produk dalam negeri = Buying "fastron oil" after watched death news: the influence of mortality salience and identification as Indonesian on the intention to purchase local products
Universitas Indonesia, 2009
 UI - Skripsi (Open)
Bayu Iman Rachmadi, author
Dampak pengaruh User Interaction pada Social Media terhadap Brand Awareness dan Purchase Intention (Studi Kasus: Akun Instagram Starbucks dan Kopi Kenangan) = The Impact of User Interaction in Social Media on Brand Awareness and Purchase Intention (Case Study: Starbucks and Kopi Kenangan's Instagram Page)
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Irsyad Burhani, author
Analisis pengaruh brand equity terhadap purchase intention pada produk private label: studi kasus private label Carrefour = The influence of brand equity towards purchase intention on private label products: study case Carrefour private label products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
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