Afifah Cahyaning Hannandita, author
Pengaruh Pemasaran, Pengetahuan Merek, dan Sikap Pada Produk Terhadap Minat Beli Hijau (Studi Pada Mobil Listrik Hyundai di Jabodetabek) = The Influence of Marketing, Brand Knowledge, and Attitudes towards Products on Green Purchase Intention (Study on Hyundai Electric Cars in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Kartika Fitriana Subroto, author
Pengaruh Gendered Marketing terhadap Brand Perception dan Purchase Intention = The Effects of Gendered Marketing on Brand Perception and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)
Nadiya Rawil, author
Pengaruh Ulasan Online Pada Platform Tiktok terhadap Purchase Intention Produk Kecantikan = The Effect of Online Reviews on the Tiktok Platform on Purchase Intention of Beauty Products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Windya Febriayu Vivianti, author
Pengaruh Store Image Dan Service Quality Terhadap Purchase Intention Produk Private Label Watsons Di Jabodetabek = The Influence of Store Image and Service Quality on Purchase Intention Products Private Label Watsons in Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Camelia Hasena, author
Pengaruh Electronic Word of Mouth di TikTok terhadap Purchase Intention Produk Skincare Somethinc melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc skincare products through brand image
Fakultas Illmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
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