Hutapea, Boaz Agra Hosea, author
Analisis Pengaruh Elemen Social Media Marketing Terhadap Kesediaan Membayar Harga Premium Pada Platform Digital Edukasi Keuangan Indonesia (Studi Kasus: Ternak Uang) = Analysis of the Influence of Social Media Marketing Elements on Willingness to Pay Premium Prices on Indonesian Financial Education Digital Platforms (Case Study: Ternak Uang)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Siti Hanifa Azanda, author
Pemasaran secara relasional pada niche dalam media sosial (analisis komunikasi pemasaran online shop pakaian big size dalam jejaring media sosial) = Relationship marketing at niche in social media marketing communication (analysis in big size clothing online shop through social media networking)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis (Membership)
Situmorang, Melvayanti, author
Pengaruh Social Media Marketing Activities terhadap Customer Loyalty melalui Value Equity, Brand Equity, dan Relationship Equity Pada Nasabah Pegadaian Tabungan Emas PT Pegadaian (Persero) Di Wilayah DKI Jakarta dan Jawa Barat = The Influence of Social Media Marketing Activities toward Customer Loyalty through Value Equity, Brand Equity, and Rekationship Equity on Pegadaian Tabungan Emas Customer PT Pegadaian (Persero) in DKI Jakarta and West Java Area
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Tesis (Membership)
Ikhsan Nugraha, author
Pengaruh Social Media Marketing Activities, Electronic Word of Mouth dan Brand Equity Terhadap Purchase Intention di Era Covid-19: Studi pada Akun Instagram Summarecon Bekasi = Effect of Social Media Marketing Activities, Electronic Word of Mouth and Brand Equity toward Purchase Intention on Covid-19 Era: Case Study on Instagram Account Summarecon Bekasi
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Qatrunnada Nadhifah, author
Analisis kampanye public relations Yours Truly Loreal Paris dalam menggunakan social media marketing untuk mengembangkan brand image = Loreal Paris Yours Truly public relations campaign analysis in using social media marketing for developing brand image
2018
 UI - Makalah dan Kertas Kerja