Afla Azka Alia, author
Peran Attitude towards Skippable Ads di YouTube pada Brand Awareness dan Purchase Intention = The Role of Attitude towards Skippable Ads on YouTube on Brand Awareness and Purchase Intention
Fakultas Ekonomi Dan Bisnis Universtas Indonesia, 2022
 UI - Skripsi (Membership)
Tamas Fachryto, author
Pengaruh implementasi online behavioral advertising terhadap attitude toward the ad dan purchase intention pada E-Marketplace di Indonesia = The effect of online behavioral advertising implementation on attitude toward the ad and purchase Intention in Indonesian E-Marketplace
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
Yosep Iswadi, author
Peran endorser dalam meningkatkan pengaruh perceived value terhadap purchase intention studi kasus : TVC Pertamax versi Vino G. Bastian = Endorser's role in increasing influence of perceived value toward purchase intention : case : study Vino G. Vastian's TVC Pertamax / Yosep Iswadi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Virga Shafira Aulia Putri, author
Penggunaan strategi In-Game Advertising dalam membentuk purchase decision konsumen : studi pada produk Torabika Cappuccino dalam player unknown's battleground mobile = The use of In-Game Advertising to form consumer Purchase decision : study in Torabika Cappuccino's product on player unknown's battleground mobile
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Silvy Noviana, author
Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
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