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Rusydi Ginanjar Pratama, author

Analisis pengaruh mall personality dan fashion orientation terhadap shopping value dan mall patronage intention studi kasus: Mall Kota Kasabanka = Analysis effect of mall personality and fashion orientation towards shopping value and mall patronage intention: case study Mall Kota Kasablanka

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

Matheus Feriko Wibowo, author

Pengaruh sports sponsorship terhadap attitude towards sponsor dan purchase intention : Studi kasus Garuda Indonesia = Sports sponsorship effect on attitude towards sponsor and purchase intention : A case study of Garuda Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Arila Suriosasti, author

Analisis pengaruh pengalaman komunitas online terhadap sikap pada produk, perusahaan dan kualitas pelayanan yang dipersepsikan = The impact of online community experience on attitude towards product, attitude towards company and perceived service quality

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Skripsi (Open)

Erlangga Rahadian Wibowo, author

Analisis Pengaruh Social Media Marketing Activities terhadap Attitude towards the Brand, Brand Experiences, dan Purchase Intention: Studi pada konsumen Brand Duha Muslimwear = Analysis of the Effect of Social Media Marketing Activities on Attitude towards the Brand, Brand Experiences, and Purchase Intentions: A Study on the Duha Muslimwear Brand Consumer

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Muhammad Fani Azmi, author

Analisis pengaruh self congruity and attitude towards the secondary brand dan need for uniqueness terhadap purchase probability produk co branding studi kasus blackberry porsche = Analysis the effect of self congruity and attitude towards the secondary brand and need for uniqueness towards purchase probability for co branding product case study blackberry porsche

Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

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