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Dimas Lazuardy Firdauz, author

Peran Social Media Influencer terhadap Political Brand Attitudes dan Voting Intention pada Pemilu Presiden 2024: Mediasi Influencer?s Source Credibility = The Role of Social Media Influencer on Political Brand Attitudes and Voting Intention in the 2024 Presidential Election: Mediation of Influencer’s Source Credibility

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis (Membership)

Raihan Rahadian Pangestu, author

Pengaruh Influencer Pemasaran Terhadap Intensi Pembelian Generasi Z dalam Industri Fashion = The Impact of Influencer Marketing on Gen Z Purchase Intention in Fashion Business

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Panggabean, Ruth Lidya, author

Fenomena celebrification melalui YouTube : kelompok musik Eclat Story = Celebrification phenomenon through YouTube : Eclat Story music group

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Makalah dan Kertas Kerja

Darda Arjanta Wibowo, author

Pengaruh Social Influence terhadap motivasi untuk investasi melalui P2P Lending Syariah = The influence of Social Influence on motivation to invest through Sharia P2P Lending

2023

UI - Skripsi (Membership)

Abrar Shidqy Imza, author

Pemasaran Media Sosial Selebriti: Pengaruh Kredibilitas dan Hubungan Parasosial terhadap Niat Beli, Menggunakan BTS sebagai Endorser = Social Media Marketing of Celebrity: The Effect of Credibility and Para-social relationship on purchase intention, Using BTS as Endorser

Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022

UI - Dokumentasi

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