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Dhien Yanuar Tornado, author

Pengaruh brand equity terhadap customer satisfaction : survei terhadap konsumen tefal = Effect of brand equity on customer satisfaction : survey of cunsumer tefal

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Tesis Membership

Dimas Adi Nugroho, author

Peran Religiusitas dalam Pasar Global: Faktor Determinan Consumer-based Halal Brand Equity pada Perusahaan Multinasional = The Role of Religiosity in the Global Market: Drivers of Consumer-based Halal Brand Equity in Multinational Companies

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi (Membership)

Amirah Afifah Sahaz, author

Pengaruh brand extension terhadap purchase intention: studi pada Zara home = Brand extension s influence on the purcahse intention: a Zara home study

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

Rio Johan Kusuma, author

Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Gracia Naomi, author

The influence of value creation on customer's based destination brand equity: case study Daerah Istimewa Yogyakarta and Magelang = Pengaruh value-creation terhadap customer's based destination brand equity: studi kasus Daerah Istimewa Yogyakarta dan Magelang

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

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