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Qatrunnada Nadhifah, author

Analisis kampanye public relations Yours Truly Loreal Paris dalam menggunakan social media marketing untuk mengembangkan brand image = Loreal Paris Yours Truly public relations campaign analysis in using social media marketing for developing brand image

2018

UI - Makalah dan Kertas Kerja

Atika Setiaputri, author

Strategi Kampanye Public Relations Brand Kecantikan Wardah (Studi tentang Penggunaan Media Sosial pada Kampanye Beauty Moves You Periode 2021) = Public Relations Campaign Strategy Beauty Brand Wardah (A Study About The Use of Social Media in Beauty Moves You Campaign 2021 Period)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia;;, 2022

UI - Makalah dan Kertas Kerja

Kurniadi Prastowo, author

Peran community engagement dan brand community types dalam membangun brand trust pada social media based brand community = The roles of community engagement and brand community types in building brand trust on social media based brand community

Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis (Membership)

Saskia Yusliana Kusumah, author

Analysis of social media marketing activities effectiveness in airline industry: influence on brand equity, E-WOM and repurchase intention = Analisa efektivitas kegiatan pemasaran media sosial di industri maskapai penerbangan: pengaruh terhadap ekuitas merek, E-WOM dan intensi pembelian kembali

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis (Membership)

Sihite, Janfry, author

Pengaruh janji merek, reputasi merek dan kampanye permanen terhadap keyakinan keputusan serta intensi mendukung partai politik = The role political party brand promise, brand reputation permanent campaign to decision confidence and intention to support

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Disertasi (Membership)

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