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Safira Rivani, author

Peran dan strategi efektif pemasaran media sosial untuk usaha mikro, kecil dan menengah = The Role and effective strategies of social media marketing for micro, small and medium enterprises

2018

UI - Makalah dan Kertas Kerja

Vinna Hermaren, author

Pengaruh evaluasi firm created content dan user generated content terhadap customer based brand equity = Effect of firm created content and user generated content evaluation on customer based brand equity

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis (Membership)

Hebert Kostan, author

Analisis faktor-faktor yang mempengaruhi brand post popularity di industri e-commerce = Analysis of factors influencing brand post popularity in e-commerce industry

2017

UI - Tesis (Membership)

Rio Johan Kusuma, author

Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Jessycarania Jaxentia, author

Analisis Penggunaan Transmedia Branding dalam Strategi Branding AESPA = Transmedia Branding Analysis in AESPA's Branding Strategy

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

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