Schmitt, Bernd., author
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt
Wiley, 2003
 Buku Teks
Siti Hanifa Azanda, author
Pemasaran secara relasional pada niche dalam media sosial (analisis komunikasi pemasaran online shop pakaian big size dalam jejaring media sosial) = Relationship marketing at niche in social media marketing communication (analysis in big size clothing online shop through social media networking)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis (Membership)
Arkazha Aradenta, author
Analisis pengaruh perceived benefits dari program loyalitas terhadap kepuasan kualitas hubungan dan loyalitas pada program (Studi kasus program loyalitas Cafe lokal di Indonesia) = Analysis of the effect of perceived benefits from loyalty program on satisfaction with the program relationship quality and loyalty to the program (Case study loyalty program of local Cafe in Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Asrianda Syah Putra, author
Analisis pengaruh service quality, perceived value, perceived image, satisfaction, dan customer engagement terhadap behavioral intention dari penumpang maskapai penerbangan komersial domestik = The Influence of service quality, perceived value, perceived image, satisfaction, and customer engagement on behavioral intention of domestic commercial airline passengers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Gina Karlina, author
Analisa pengaruh perceived scarcity terhadap willingness to buy melalui variabel mediasi perceived value (studi kasus pada nokia lumia batman series) = Analysis of perceived scarcity effect on willingness to buy through mediating variables perceived value (a study on nokia lumia batman series)/ Gina Karlina
2012
 UI - Tesis (Membership)