Luvina Alya Syakira, author
Pengaruh e-wom terhadap purchase intention: kasus konten Shopee haul sebagai strategi pemasaran digital Shopee = The Effect of e-wom on purchase intention: the case of shopee haul content as Shopee digital marketing strategy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Andriani Yuliasningrum, author
Analisis pengaruh electronic-word-of-mouth e-wom pada beauty blog terhadap brand image dan purchase intention: studi kasus pada produk kosmetik Etude House = Analysis effect of electronic word of mouth e wom on beauty blog towards brand image and purchase intention: a case study on cosmetic products Etude House
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Karina Adrianti Padmasari, author
Pengaruh karakteristik E-WOM pada online repurchase intention dengan peran mediasi: trust dan perceived usefulness (studi pada Sociolla.com) = The influence of E-WOM characteristic on online repurchase intention mediating roles of trust and perceived usefulness (study on Sociolla.com)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Nadya Zharah Ayuningtyas, author
Pengaruh electronic word of mouth (e-WOM) melalui media sosial terhadap minat beli konsumen: studi pada Ojju k food = The effect of electronic word of mouth through social media towards purchase intention: study on Ojju k food
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Fatimah Jasmine, author
The Effect of trust in electronic word of mouth (e-wom) social media on consumer`s purchase intention in the tourism industry: a cross country comparison between Indonesia and Netherlands = Pengaruh kepercayaan pada word of mouth elektronik (e-WOM) dalam media sosial kepada niat pembelian konsumen di industri pariwisata: perbandingan lintas negara antara Indonesia dan Belanda
2020
 UI - Makalah dan Kertas Kerja
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