See Allo

Amin Widjaja Tunggal, author

Brand management

Harvarindo, 2005

Buku Teks

Arum Mardikawanti, author

Pengaruh experiential marketing terhadap brand advocacy (studi pada kamera gopro )= The influence of experiential marketing toward brand advocacy (case study of gopro camera) / Arum Mardikawanti

2015

UI - Skripsi (Membership)

Nuri Wulandari, author

Model komprehensif pengalaman merek pada destinasi pariwisata = Comprehensive model of brand experience in destination context

2015

UI - Disertasi (Membership)

Rakhmania Anindhita Pithaloka, author

Analisis pengaruh interaktivitas user pada komunitas online brand dalam membangun brand love melalui mediasi identitas sosial = Analysis on effect of user interactivity in virtual brand community to build brand love mediated by social identity

2017

UI - Tesis (Membership)

Sri Widiyati, author

Peningkatan impulse buying mahasiswa di semarang terhadap produk fashion lokal melalui ethnocentrism, brand image dan country of origin/ Sri Widiyati, Saiful Ghozi

FEB UIN Syarif Hidayatullah, 2018

Artikel Jurnal

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