Kotler, Philip, author
Prentice-Hall, 1998
Buku Teks
Morrison, Alastair M., author
Delmar, 1996
Buku Teks
Chapman, Nigel, author
John Wiley & Sons, 2009
Buku Teks
Bernadette Ajeng Romanauli, author
2016
UI - Tugas Akhir
Puteri Prameswari, author
2016
UI - Skripsi (Membership)