See Allo

Saragih, Andrew Wilson, author

The effect of attitude toward Instagram Ads on brand attitude and engagement behaviour = Pengaruh attitude toward Instagram Ads pada brand attitude dan engagement behaviour

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis (Membership)

Lenny, author

Customer engagement brand melalui media sosial (studi pada akun twitter dan facebook Maicih dan Chitato) = Customer engagement brand through social media (study on Maicih's and Chitato's twitter and facebook account)

[, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia], 2014

UI - Skripsi (Membership)

Miller, Donald, author

Marketing made simple : brand storytelling dalam bisnis

PT Gramedia Pustaka Utama, 2022

Buku Teks

Cindy Yanci, author

Analisis pengaruh brand love, brand image dan brand personality terhadap brand engagement dengan ethnocentrism sebagai faktor moderasi: studi kasus pada brand fashion lokal di Indonesia = The effects of brand love brand image and brand personality on brand engagement with ethnocentrism as moderating variable: study case local fashion brands in Indonesia

2017

UI - Skripsi (Membership)

Celine Florensia, author

Analisis customer engagement melalui media sosial (studi brand Gojek pada platform Instagram) = Customer engagement analysis through social media (case study about Gojek Brand in Instagram)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Makalah dan Kertas Kerja

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