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Kalyana, author

Hubungan personal attribution terhadap brand image pada media sosial instagram studi pada khalayak instagram brand 20 fit = Relationship between personal attribution to brand image on social media instagram study on brand 20 fit instagram audience

2017

UI - Skripsi (Membership)

Dina Anjani, author

Pengaruh consumer brand engagement dan brand love terhadap overall brand equity dan repurchase intention: studi kasus smartphone pada generasi milenial Indonesia = The effect of consumer brand engagement and brand love upon overall brand equity and repurchase intention: case study on smartphone brands in Indonesian millennials

Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2021

UI - Tesis Membership

Marsha Windira, author

Analisis pengaruh customer engagement dalam bentuk self expressive brand terhadap brand love dan brand advocacy (Studi kasus: Facebook Dove Indonesia) = Analysis of influence of customer engagement in the form of self expressive brand towards brand love and brand advocacy (Case study: Facebook Dove Indonesia)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Rafif Zulfikar Wibowo, author

Peran Gamification Dalam Meningkatkan Brand Engagement Di Aplikasi Shopee = The Role of Gamification in Increasing Brand Engagement in Shopee Applications

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi (Membership)

Indra Kuntara, author

Faktor yang Memengaruhi Consumer Engagement Terhadap Sebuah Merek Dalam Social Commerce di Instagram: Studi Kasus Bereal.id = Factor That Influence Consumer Engagement for a Brand in Social Commerce Instagram: A Case Study of Bereal.Id

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tugas Akhir

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