Khairunnisa Nirmala Devi, author
Pemaknaan khalayak terhadap citra merek perusahaan dalam storytelling kampanye perusahaan: studi kampanye "Mulai aja dulu" Tokopedia = Audience reception towards company's brand image on the company storytelling campaign: study "Mulai aja dulu" Tokopedia campaign
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Jordan Natanael, author
Perencanaan Program Pemasaran Media Sosial untuk Meningkatkan Audience Engagement pada Akun Instagram KBR.ID = Social Media Marketing Program Planning to Increase Audience Engagement on the KBR.ID Instagram Account
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tugas Akhir
Haryantiningrum, author
Analisis Efektivitas Strategi Pemasaran Brand Placement terhadap Respon Audience dengan Identifikasi Karakter sebagai Variabel Moderator (Studi Kasus Permen Kopiko di Serial Drama “Vincenzo”) = Brand Placement Effectiveness on TV Series Moderated by Identification with Character (Case Study Kopiko Candy on Korean Drama Vincenzo)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Sangkala Wira Ghiffari, author
Pengaruh perceived values terhadap brand loyalty dengan brand page engagement sebagai variabel mediasi : studi pada pengikut Akun Instagram Wardahbeauty di DKI Jakarta = The influence of perceived values on brand loyalty with brand page engagement as a mediation variable : study on Wardahbeauty Instagram Account followers in DKI Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Raden Roro Anisa Levina Widhyana, author
Fenomena promoted post di Instagram sebagai sarana brand engagement : Studi pada promoted post Tresemme Indonesia = The phenomenon of promoted post on Instagram as a means of brand engagement : Study on Tresemme Indonesia's promoted post
2015
 UI - Makalah dan Kertas Kerja
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