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Riandra Khairina, author

Pengaruh brand knowledge dan brand relationship terhadap behavioral outcome pada konsumen remaja di Jakarta : studi kasus sepatu Vans = The influence of brand knowledge and brand relationship toward behavioral outcomes of adolescent consumers in Jakarta : case study Vans shoes

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Salsa Andiani, author

Pengaruh penggunaan Branded E-Stickers (BES) dalam perspektif social capital terhadap brand attitudes dan brand purchase intentions studi pada line social messenger = In a social capital perspective the effect of Branded E Stickers (BES) usage on brand attitudes and brand purchase intentions study on line social messenger

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis (Membership)

Moja Rasya Alifia, author

Implementasi Strategi Marketing Mix (4P) dalam Membentuk Brand Image pada Instagram Restoran Drumstairs Korean Halal BBQ = Implementation of the Marketing Mix Strategy (4P) in Forming Brand Image on Instagram of Drumstairs Korean Halal BBQ Restaurant

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia;, 2022

UI - Makalah dan Kertas Kerja

X`tyna Martha, author

Pengaruh store image dan store brand price image terhadap store brand purchase intention studi kasus: Private Brand Carrefour = The effects of store image and store brand price image on store brand purchase intention study on Private Brand Carrefour

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Putri Diah Lestari, author

Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Tesis (Membership)

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