Hoffman, K. Douglas
Essentials of services marketing
Harcourt College Publishers, 2002
Buku Teks
Marketing youth services
Artikel Jurnal
Trends in marketing services
Artikel Jurnal
Denney, Robert W., author
Marketing accounting services
Van Nostrand Reinhold, 1983
Buku Teks
Cravens, David W., author
Pemasaran strategi = Strategic marketing
Erlangga, 1996
Buku Teks
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