Warren G. Meyer [and others]
Elex Media Komputindo, 1992
Buku Teks
Kotler, Philip, author
Prenhallindo, 2002
Buku Teks
Amin Widjaja Tunggal, author
Rineka Cipta, 1992
Buku Teks
Kotler, Philip, author
Erlangga , 2009
Buku Teks
Kotler, Philip, author
Indeks, 2008
Buku Teks