Honomichl, Jack J., author
Riset Pemasaran : Honomichl on marketing research = Marketing research
Elex Media Komputindo , 1991
 Buku Teks
Achmad Al Muhajjir, author
Pembentukan brand awareness melalui komunikasi pemasaran terpadu pada perusahaan jasa asuransi (studi kasus penggunaan IMC pada perusahaan jasa asuransi) = Creating brand awareness by using the formulation of integrated marketing communications on insurance industry case ( study the use of integrated marketing communications strategy in insurance companies)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Stevenson, Brian David, author
Marketing financial services to corporate clients
Woodhead-Faulkner, 1989
 Buku Teks
Lovelock, Christopher H., author
Services marketing : people, technology, strategy
Pearson Education , 2011
 Buku Teks
Zhixian, Yi, author
Marketing services and resources in information organizations
Chandos Publishing, 2018
 Buku Teks