Lovelock, Christopher H., author
Services marketing : people, technology, strategy
Prentice-Hall, 2005
 Buku Teks
Weingand, Darlene E., author
Marketing/planning library and information services
Libraries Unlimited, 1999
 Buku Teks
Saez, Eileen Elliott de, author
Marketing concepts for libraries and information services
Facet, 2002
 Buku Teks
Saez, Eileen Elliott de, author
Marketing concepts for libraries and information services
Facet Pub, 2002
 Buku Teks
Grede, Robert, author
Pemasaran blak-blakan = Naked marketing
Interaksa, 2002
 Buku Teks