Wilson, Mike, author
The management of marketing
Gower Publishing, 1985
Buku Teks
Boyd, Harper W., Jr., author
Marketing management
Harcourt Brace Jovanovich, 1972
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Kotler, Philip, author
Marketing management
Prentice-Hall, 2000
Buku Teks
Kotler, Philip, author
Marketing management
Pearson, 2016
Buku Teks
Marketing Management
Buku Teks
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