Keller, kotler, author
Marketing Management
Pearson Education, Inc, 2006
 Buku Teks
Converse, Paul Dulaney, 1889-, author
Elements of marketing
Prentice-Hall, 1958
 Buku Teks
Kotler, Philip, author
Principles of marketing
Prentice-Hall, 1996
 Buku Teks
Kotler, Philip, author
Principles of marketing
Prentice-Hall, 2001
 Buku Teks
Kotler, Philip, author
Principles of marketing
Prentice-Hall, 1999
 Buku Teks
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