Westing, John Howard, author
Readings in marketing
Prentice-Hall, 1957
 Buku Teks
Kennedy, John E, author
Marketing communication
Bhuana Ilmu Populer, 2006
 Buku Teks
Fisk, Peter, author
Marketing genius
Elex Media Komputindo, 2006
 Buku Teks
Introducing marketing
Gordon Wills ... [and others]
Pan Books, 1975
 Buku Teks
Hinkle, Charles L
marketing dynamics
Mc Graw Hill, 1975
 Buku Teks
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