Hinkle, Charles L
marketing dynamics
Mc Graw Hill, 1975
 Buku Teks
Lovelock, Christopher H., author
Services marketing
Pearson Prentice Hall, 2001
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McCarthy, E. Jerome, author
Basic marketing
Richard D. Irwin, 1998
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Staton, William J.
Fundamentals of marketing
McGraw-Hill, Inc, 1991
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Cateora, Philip R., author
International marketing
McGraw-Hill, 2008
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