Parkinson, C. Northcote (Cyril Northcote), 1909-1993, author
Marketing
Federal Publications, 1992
 Buku Teks
Etzel, Michael J., author
Marketing
McGraw-Hill, 2004
 Buku Teks
Kerin, Roger A., author
Marketing
The McGraw-Hill, 2003
 Multimedia
Phillips, Charles F., author
Marketing
Boston , Houghton Mifflin
 Buku Teks
Michael Wijaya, author
Pengaruh cause related marketing terhadap minat beli (Studi pada plester luka nexcare comfort bright edisi khusus PMI) = The impact of cause related marketing on buying interest (Study on nexcare comfort bright PMI special edition band aid
Universitas Indonesia, 2014
 UI - Skripsi (Membership)
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