Friis, Robert H., author
Jones & Bartlett Learning, 2016
Buku Teks
Gesker, Ronald D., author
2020:Marketing Communications LLC, 2015
Buku Teks
Peter Daniels [and others]
Prentice-Hall, 2001
Buku Teks
Artikel Jurnal
Kipfer, Barbara Ann, author
The Philip Lief Group, 1995
Buku Referensi