Charns, Martin P., author
Prentice-Hall, 1983
Buku Teks
McLean, Robert A., author
Delmar, 1997
Buku Teks
McLean, Robert A., author
Delmar, 2003
Buku Teks
edited by S. Robert Hernandez, Stephen J.O.Connor
Delmar/Cengage Learning, 2010
Buku Teks
Kotler, Philip, author
Prentice-Hall, 1987
Buku Teks