Kotler, Philip, author
Salemba Empat, 2002
Buku Teks
Cecep Hidayat, author
Badan Penerbit IPWI, 1998
Buku Teks
Kotler, Philip, author
Indeks, 2007
Buku Teks
Kotler, Philip, author
Salemba Empat, 1995
Buku Teks
Thamrin Abdullah, author
Rajawali, 2013
Buku Teks