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M. Haris Budiman, author

Analisis merek aspira berdasar model ekuitas merek berbasis konsumen (customer-based brand equity)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2003

UI - Tesis (Membership)

Miranti Hikmayudi, author

Pengaruh familiaritas dan keselarasan, terhadap kredibilitas duta iklan dan kredibilitas merek, dalam membentuk ekuitas merek berbasis konsumen = Impact of endorser familiarity and endorser brand congruence toward credibility of celebrity endorser and brand credibility to build consumer based brand equity / Miranti Hikmayudi

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Tesis (Membership)

Halomoan, Ricardo, author

Analisis pengaruh promosi penjualan terhadap ekuitas merek, sikap dan intensi membeli konsumen bisnis ritel : Studi kasus Matahari Department Store

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006

UI - Tesis (Membership)

Janova Evi Lavita, author

Analisis ekuitas merek berbasis konsumen pada telkomsel di jakarta = Analysis customer based brand equity on telkomsel in jakarta

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Rizky Pebra Satria, author

Analisis pengaruh ekuitas merek ponsel pintar terhadap kepuasan konsumen dalam minat pembelian : Studi terhadap Blackberry Z10 = Analysis of the effects from smartphone equities towards the consumer satisfaction in their purchase intention : A study about Blackberry Z10

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Makalah dan Kertas Kerja

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