MacNamee, Brian
The marketing casebase : short examples of marketing practice / Brian MacNamee and Ray McDonnell
Routledge, 1995
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Lovelock, Christopher H., author
Marketing challenges : cases abd exercises
McGraww-Hill, 1993
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Berg, Thomas L., author
Mismarketing : case histories of marketing misfires
Anchor Books, 1971
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Rapp, Stan, author
Beyond maxi marketing the new power of caring and dasing
McGraw-Hill , 1994
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Kotler, Philip, author
Principles of Marketing /​ Philip Kotler, Gary Armstrong
Pearson, 2014
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