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Wardah Sholihatul Imamah, author

Pengaruh corporate brand image, customer perceived value, dan customer satisfaction terhadap customer loyalty: studi kasus Martha Tilaar = Impact of corporate brand image customer perceived value and customer satisfaction on customer loyalty: case study Martha Tilaar

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

Raihana Abida, author

Analisis Brand Experience dengan Mediasi Brand Credibility dan Perceived Uniqueness Terhadap Keinginan Konsumen untuk Membayar Harga Premium (Studi Kasus Pengguna Produk Apple: iPhone, Macbook dan Apple Watch) = Analysis of Brand Experience with Mediating Role of Brand Credibility and Perceived Uniqueness on Willingness to Pay a Price Premium (Case Study of Apple Product Users: iPhone, Macbook and Apple Watch)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi (Membership)

Budi Syahmenan, author

Penguatan brand equity melalui branding sebagai dasar perluasan merek = Strenghten the brand equity through branding at the basis for brand extension

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009

UI - Tesis (Open)

Nainggolan, Sufrianto Marulitua, author

Peningkatan kinerja pemasaran geulies handmade melalui pengembangan merek, media internet dan jejaring bisnis = Increasing geulies handmade marketing performance through brand internet media and business networking development

2015

UI - Tesis (Membership)

Annissa Tayara Callista, author

Pengaruh faktor social media marketing pada brand trust dan brand loyalty pelanggan e-commerce B2C produk fashion di Indonesia = Effect of social media marketing factors towards brand trust and brand loyalty of e-commerce B2C fashion product consumers in Indonesia

Fakultas Teknik Universitas Indonesia, 2017

UI - Skripsi (Membership)

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