Hawkins, Del I., author
Consumer behavior : building marketing Strategy
McGraw-Hill, Irwin, 2007
 Buku Teks
Ahmad Ali Zaenal Abidien, author
Analisis Pengaruh Komitmen Afektif (Tinggi vs Rendah) Dalam Situasi Pembelian Produk Fashion Terhadap Pilihan Saluran Konsumen (Online vs Offline) Yang Dimediasi Oleh Perceived Hedonic Benefit Dari Pembelian Pada Pekerja Produktif Di Jabodetabek = The Impact's Analysis of Affective Commitment (High vs Low) in Fashion Product Purchase Situation to Consumer's Channel Choice (Online vs Offline) That Mediated By Perceived Hedonic Benefit from the Purchase on Productive Workers in Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Muhammad Fawwaz Jauharin, author
Pengaruh Perceived Value Terhadap Continuous Purchase Intention Konsumen Pada Live Streaming E-Commerce-Peran Mediasi Consumer Trust Pada Streamer = The Influence Of Perceived Value on Continuous Purchase Intention of Consumers In Live Streaming E-Commerce-The Mediating Role of Consumer Trust in Streamers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Alia Rachma Ningtias, author
Analisis pengaruh hedonic shopping traits dan indulgence pada fenomena self-gifting terhadap post-purchase regret = The role of hedonic shopping traits and indulgence on self-gifting behavior towards post-purchase regret
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
M.G. Prawinar Dwiindra P., author
Analisis pengaruh motivasi dan persepsi risiko konsumen (consumer perceived risk) sebagai variabel moderasi terhadap keputusan konsumen dalam menggunakan jasa pendidikan kursus Bahasa Perancis di Institut Francais d'Indonesie (IFI), Jakarta = Analysis effect of motivation and consumer perceived risk as moderating variable towards consumer decision on french language courses at Institut Francais d'Indonesie (IFI), Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
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