Andi Nurrohman, author
Analisis pengaruh social media usage, dan electronic word of mouth terhadap purchase decision involvement, brand image, dan brand awareness pada industri rumah subsidi = Analysis the effect of social media usage, and electronic word of mouth on purchase decision involvement, brand image, and brand awareness in the subsidy house industry.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)
Dian Laksana Fitrah, author
Potensi film Islami dalam industri perfilman: pengaruh word of mouth, product, dan promotion terhadap purchase intention Film Islami = The Potential of Islamic film in the film industry: the effect of word of mouth, product, and promotion on purchase intention of Islamic film
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Meiske, author
Cara membangun positive word of mouth pada online retailer: peran brand personality, brand love dan brand loyalty = How to build positive word of mouth on online retailer: the role of brand personality, brand love and brand loyalty
2019
 UI - Tesis (Membership)
Lusita Vebrianti, author
Analisis Faktor yang Mempengaruhi Brand Love dan Implikasinya terhadap Word of Mouth: Studi Kasus pada Halal Cosmetics Brands di Indonesia = Factors that influence Brand Love and its implications for Word of Mouth: a case study on halal cosmetics brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Maria Jayanti G, author
Pengaruh Program Loyalty dan Brand Loyalty terhadap Word of Mouth dan Kesediaan untuk membayar lebih (Analisis dari Customer KALBE Nutritionals) = The Effect of Program Loyalty and Brand Loyalty on Word of Mouth and Willingness to Pay More (Analysis from Kalbe Nutritionals Customer)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
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