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Kezia Lumongga Habasaron, author

Analisis Pengaruh Social Media Use terhadap Intention to Apply pada Perusahaan FMCG bagi Generasi Z di DKI Jakarta dengan Variabel Mediasi Employer Brand Attractiveness dan Organizational Reputation = Analysis of the Influence of Social Media Use on Intention to Apply for FMCG Companies among Generation Z in DKI Jakarta with Mediating Variables of Employer Brand Attractiveness and Organizational Reputation

Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

Melinia Devi Fenitasari, author

Analisis Aktivitas Social Media Marketing Terhadap Konsumen Muslim Generasi Y dan Generasi Z di Indonesia: Studi Kasus Merek Personal Care Kahf = Analysis of Social Media Marketing Activities towards Generation Y and Generation Z Muslim Consumers in Indonesia: Case Study of Kahf Personal Care Brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Restu Ayu Larasati, author

Pengaruh corporate social responsibility, corporate reputation dan brand equity terhadap brand performance : studi pada Telkomsel = The effect of corporate social responsibility, corporate reputation and brand equity on brand performance : study in Telkomsel

Fakultas Ilmu Administrasi Universitas Indonesia, 2018

UI - Tesis (Membership)

Julfitri Dwi Handayani, author

Analisis pengaruh socially responsible marketing dan corporate social responsibility terhadap brand image dan corporate reputation : studi kasus pada kampanye "senyum sehat senyum Pepsodent" dari PT. Unilever Indonesia = Analysis of effect of socially responsible marketing and corporate social responsibility on brand image and corporate reputation : case study campaign "senyum sehat senyum pepsodent" of the PT. Unilever Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Tesis (Open)

Sylvia Rozza R, author

Investigasi signifikansi award bisnis kategori marketing pada reputasi perusahaan dan kinerja pemasaran perusahaan pemilik merek di Indonesia = Investigating the significance of marketing business award on corporate reputation and marketing performance of brand holder companies in Indonesia

2015

UI - Disertasi (Membership)

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