Alfathur Bayzaqi Qurrotayana, author
Analisis pengaruh social media marketing efforts terhadap brand knowledge melalui customer brand engagement sebagai mediasi (Studi pada konsumen sepatu brand lokal compass di Jabodetabek) = Analysis of the effect of social media marketing efforts on brand knowledge through customer brand engagement as a mediation: A study on customer of local brand sepatu compass.
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Mahoca Neola Andisty, author
Analisis pengaruh Social Media Marketing dan Selected Marketing Constructs Terhadap Tahapan Brand Loyalty: Studi Pada Merek Fast Fashion Lokal untuk Perempuan = Analysis of the Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty: Study on Local Fast Fashion Brands for Women
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Cintantya Sotya Ratri, author
Etnosentrisme konsumen : studi pada konsumen merk lokal Indonesia di Bandung = Indonesian young consumer ethnocentrism of fashion local brand : study of Indonesian local brand consumer in Bandung
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi Membership
Kesly Viera Anindhita Hapsari, author
Pengaruh Consumer Participation terhadap Consumer Brand Engagement dan Brand Loyalty: Studi pada Merek Kecantikan Lokal Indonesia = The Effect of Consumer Participation on Consumer Brand Engagement and Brand Loyalty: The Study on Indonesian Local Beauty Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Turnip, Theresia Yusefina, author
Intensi pembelian konsumen Indonesia terhadap brand Amerika dan brand lokal pada produk Apparel (Studi kasus: mahasiswa konsumen backpack brand Jansport dan Eiger) = Indonesian consumers purchase intention toward a United States and local brand in Apparel product (case study: student consumers backpack brand Jansport and Eiger)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
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