See Allo

Siregar, Adelita Asthasari, author

Nation brand molecule dan pengaruh brand love terhadap positive words of mouth: Indonesia = Nation brand molecule and the impact of brand love towards positive words of mouth: Indonesia

2016

UI - Tesis (Membership)

Peranginangin, Gerha Jayamala, author

Pengaruh electronic word-of-mouth ewom terhadap brand attitude dan purchase intention pada beauty box Indonesia = The effect of electronic word of mouth ewom on brand attitude and purchase intention case study beauty box Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis (Membership)

Ahmad Firdaus, author

Pengaruh Brand Equity terhadap Repurchase Intention dan Word of Mouth dengan Country of Origin dan Product Type sebagai variabel moderasi pada pengguna Merek Nike di Jabodetabek = The effects of Brand Equity on Repurchase intention and Word-of-Mouth with Country of Origin and Product Type as moderation variables on users of The Nike Brand in Jabodetabek

Fakultas Ilmu Administrasi Universitas Indonesia, 2023

UI - Skripsi (Membership)

Richwan Muhamad Ericska, author

Pengaruh E-wom di Media Sosial Facebook terhadap Brand Image dan Purchase Intention: Studi Kasus terhadap Smartphone Oppo = The Influence of Electronic Word of Mouth in Social Media Facebook on Brand Image and Purchase Intention for Oppo Smartphone

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi (Membership)

Istiati Dyah Annastriana Sitorukmi, author

Penerapan Strategi Word of Mouth dan Co-Marketing Pengelola Gedung Pewayangan Kautaman Jakarta dalam Upaya Memperkuat Brand Image = Implementation of Word of Mouth and Co-Marketing Strategy for Management of Gedung Pewayangan Kautaman Jakarta in an Effort to Strengthen Brand Image

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis Membership

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