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Aisha Rizqy Paramitha, author

Pengaruh Perceived Social Media Marketing Activities Terhadap Consumer-Based Brand Equity: Brand Experience Sebagai Mediasi Dan Religiosity Sebagai Moderasi (Studi Kasus Wardah) = The Effect of Perceived Social Media Marketing Activities on Consumer-Based Brand Equity: Brand Experience as a Mediation Variabel and Religiosity as a Moderating Variabel(Wardah Case Study)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Yoedo Shambodo, author

Pemaknaan khalayak terhadap transparansi pemerintah daerah pada media sosial analisis resepsi khalayak terhadap transparansi pemerintah provinsi dki jakarta pada media sosial youtube = Meanings audiences about local government transparency in social media analysis of audience reception against transparency jakarta provincial government through social media youtube

2015

UI - Tesis (Membership)

Shreves, Ric, author

Social media optimization for dummies

For Dummies, 2015

Buku Teks

Siahaan, Yosephine Tm, author

Analisis pengaruh aktivitas social media marketing produk perawatan rambut terhadap ekuitas merk = Analysis of influence of social media marketing activities towards brand equity of hair care products / Siahaan, Yosephine Tm

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Martin Kusuma Yuda, author

Prediktor dalam niat pengungkapan empati oleh pengguna terhadap iklan di media sosial: studi kasus pada iklan Go-Jek = Predicting intention to express empathy by user towards advertising in social media: case study on Go-Jek advertisement

2017

UI - Skripsi (Membership)

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