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Siahaan, Joshua Bona Rifman, author

Pengaruh Electronic Word of Mouth Terhadap Brand Image = The Effect of Electronic Word of Mouth on Brand Image

Fakultas Ilmu Administrasi Universitas Indonesia, 2020

UI - Skripsi (Membership)

Camelia Hasena, author

Pengaruh Electronic Word of Mouth di TikTok terhadap Purchase Intention Produk Skincare Somethinc melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc skincare products through brand image

Fakultas Illmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Camelia Hasena, author

Pengaruh Electronic Word Of Mouth Di Tiktok Terhadap Purchase Intention Produk Skincare Somethinc Melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc Skincare Products Through Brand Image

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Peranginangin, Gerha Jayamala, author

Pengaruh electronic word-of-mouth ewom terhadap brand attitude dan purchase intention pada beauty box Indonesia = The effect of electronic word of mouth ewom on brand attitude and purchase intention case study beauty box Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis (Membership)

Wina Wijayanti, author

Analisis pengaruh Customer-to-customer electronic word of mouth melalui TikTok terhadap purchase intention skincare product pada generasi Z di Indonesia = Understanding the effect of Customer-to-customer electronic word of mouth via TikTok on purchase intention skincare product by generation Z in Indonesia

2023

UI - Skripsi (Membership)

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