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Muhammad Naufal Makarim, author

PENGARUH SPECTATOR-BASED BRAND EQUITY (SBBE) TERHADAP BEHAVIORAL INTENTIONS PADA FAN CLUB MEMBERS & NON-FAN CLUB MEMBERS KLUB SEPAK BOLA = The Effect of Spectator-Based Brand Equity on Behavioral Intentions in Football Club

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis (Membership)

Ghina Maulanny Gani, author

Pengaruh Rebranding Terhadap Brand Loyalty dan Terhadap Brand Equity pada Indosat Ooredoo = Effect of Rebranding on Brand Loyalty and In Brand Equity on Indosat Ooredoo

Fakultas Ilmu Administrasi Universitas Indonesia, 2018

UI - Skripsi (Membership)

Ajie Prio Prasetyo, author

Pengaruh brand equity terhadap brand preference (analisa regresi pengaruh brand equity media berita CNN Indonesia terhadap brand preference) = The impact of brand equity against brand preference regression (analysis of effect of brand equity media news CNN Indonesia against brand preference)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Tesis (Membership)

Dwi Febriani Cahyaningsih, author

Pengaruh brand communication terhadap brand equity melalui Facebook, studi kasus: Pertamax = The impact of brand communication on brand equity through facebook : case study Pertamax

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis (Membership)

Nunun Nurulaini, author

Analisa brand equity rumah sakit islam Jakarta menurut persepsi pelanggan rawat jalan di empat layanan dasar pada tahun 2010.

Universitas Indonesia, 2010

UI - Tesis (Open)

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