Syifa Alsakina, author
Analisis pengaruh firm created dan user generated content sosial media terhadap brand equity: studi kasus Smartphone Oppo = The effect of firm created and user generated content social media towards brand equity: case study Smartphone Oppo
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Adinda Mutia Muwardati, author
Pengaruh Kesadaran Merek, Kesan Kualitas, Asosiasi Merek, dan Keunikan Merek Terhadap Loyalitas Merek User Generated Content Platform (Studi pada Kompasiana) = The Effect of Brand Awareness, Perceived Quality, Brand Association, and Brand Uniqueness Towards User Generated Content Platform (Study of Kompasiana)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis (Membership)
Karina Dwi Pramesti, author
Pengaruh Sikap Terhadap User-Generated Content (UGC) di Tiktok terhadap Purchase Intention = The Influence of Attitude toward User-Generated Content (UGC) In TikTok on Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Hutajalu, Marina Sinarta Sarmauli, author
Dampak User Generated Content (UGC) terhadap Citra Merek, Trust, dan Peran Budaya terhadap Niat Pembelian = The Impact of UGC on Brand Image, Trust, and Culture Role in Relation to Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tugas Akhir
Tarigan, Tiara Angelica, author
Pengaruh Perceived Homophily dan Kredibilitas Akun TikTok @Mmivia Melalui Perspektif Attitude Towards User-Generated Content (UGC) terhadap Minat Beli Produk Fashion Lokal = The Effect of Perceived Homophily and the Credibility of the @Mmivia TikTok Account Through the Perspective of Attitude Towards User-Generated Content (UGC) on the Interest in Buying Local Fashion Products
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis (Membership)
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