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Ellena Nurfazria Handayani, author

Analisis peran program corporate social responsibility (CSR) dalam membangun corporate reputation, brand equity, dan social equity brand : studi kasus pada merek Lifebuoy produk dari PT. Unilever = Analysis of the role of corporate social responsibility in building corporate reputation, brand equity, and social equity brand : case study as a product from unilever corpration

Program Pascasarjana Universitas Indonesia, 2012

UI - Tesis (Open)

Suryo Utomo, author

Pengaruh Country of Origin Image terhadap pembentukan Brand Equity dalam produk otomotif : studi kasus Bajaj Auto Indonesia = The effect of Country of Origin Image on the formation of Brand Equity in automotive product : case study Bajaj Auto Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Skripsi (Membership)

Iwan Setyawan, author

Analisis citra merek (brand image) program sarjana ilmu jurnalistik yang mempengaruhi preferensi siswa SLTA dalam memilih perguruan tinggi = Analysis brand image of journalism graduate program that influence preference of high school students in choosing higher education : compare study towards three private universities as organizer of journalism graduate program

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2007

UI - Tesis (Membership)

Andi Ramadhani Akbar, author

Pengaruh brand alliance terhadap brand equity brand preference dan purchase intention dalam industri laptop = The effect of brand alliance on brand equity brand preference and purchase intention on the laptop industry

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Dimas Adi Nugroho, author

Peran Religiusitas dalam Pasar Global: Faktor Determinan Consumer-based Halal Brand Equity pada Perusahaan Multinasional = The Role of Religiosity in the Global Market: Drivers of Consumer-based Halal Brand Equity in Multinational Companies

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi (Membership)

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