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Faktor Penentu Perilaku Posting Pembelian di Media Sosial : Peran Materialisme & Tipe Pembelian = The Determinants of Posting Purchases on Social Media Behavior : Role of Materialism & Type of Purchases

[Fakultas Ekonomi dan Bisnis Universitas Indonesia;Fakultas Ekonomi dan Bisnis Universitas Indonesia, Fakultas Ekonomi dan Bisnis Universitas Indonesia], 2018

UI - Tesis Membership

Susi Sakti Andarini, author

Pemasaran sosial melalui media sosial oleh organisasi nirlaba (studi kasus: social media marketing dan model adopsi produk sosial di media sosial dalam kampanye asi oleh asosiasi ibu menyusui Indonesia) = Social marketing in social media by non profit organization case study social media marketing and adoption model of social product in social media in breastfeeding campaign by asosiasi ibu menyusui Indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015

UI - Tesis (Membership)

Dea Martha Maesita, author

Pengaruh Sosial dalam Pengambilan Keputusan Pembelian Produk Fashion di Instagram : Studi terhadap Strategi Pemasaran Yuna & Co Melalui Influencer = Social Influences in Decision Making for Purchasing Fashion Products on Instagram : Study of Yuna & Co Marketing Strategy through Influencer

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Tesis (Membership)

Aisha Arinqi, author

Promoting awareness for community-based forest conservation program in Borneo through social media campaign = Promosi aksi konservasi komunitas hutan di daerah Kalimantan melalui kampanye sosial media

2019

UI - Makalah dan Kertas Kerja

Siahaan, Yosephine Tm, author

Analisis pengaruh aktivitas social media marketing produk perawatan rambut terhadap ekuitas merk = Analysis of influence of social media marketing activities towards brand equity of hair care products / Siahaan, Yosephine Tm

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

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