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Yuni Winingsih, author

Pengaruh penggunaan Brand Extension pada Brand Awareness dalam Partai Politik (studi pada Tunas Indonesia Raya) = The Effect of brand extension toward brand awareness on political party

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi (Open)

Muhammad Dzaky Akbar Aryoputra, author

Analisis Pengaruh Keterlibatan Pada Akun Sosial Media Instagram Brand Uniqlo Indonesia (@UniqloIndonesia) Terhadap Intensi Pembelian Konsumen = Analysis The Effect of Involvement on Brandâs Social Media Instagram Account of Uniqlo Indonesia (@UniqloIndonesia) on Consumer Purchase Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Gita Armelia Kawe, author

Analisis pengaruh service quality perception dan merchandise quality perception terhadap behavioral intentions pada industri casual dining restaurant dengan brand trust sebagai variabel mediasi: studi kasus: restoran Warunk Upnormal = The effect of service quality perception and merchandise quality perception toward behavioral intentions on casual dining restaurant industry with brand trust as mediating variable: case study: restoran Warunk Upnormal

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Priya Dibya Rucitra, author

PENGARUH KOMUNIKASI MEDIA SOSIAL MEREK PIATTOS, PADA AKUN INSTAGRAM @PIATTOSRAME TERHADAP BRAND EQUITY = SOCIAL MEDIA COMMUNICATION EFFECT OF PIATTOS BRAND ON @PIATTOSRAME INSTAGRAM ACCOUNT TO BRAND EQUITY

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi (Membership)

Riandra Khairina, author

Pengaruh brand knowledge dan brand relationship terhadap behavioral outcome pada konsumen remaja di Jakarta : studi kasus sepatu Vans = The influence of brand knowledge and brand relationship toward behavioral outcomes of adolescent consumers in Jakarta : case study Vans shoes

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

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