International encyclopaedia of marketing I
edited by A.S. Bhamhra, A.K. Chaudhary
Anmol Publications, 1998
 Buku Referensi
Singh, U.K., author
International encyclopaedia of professional management : vol. 2, marketing management
Anmol Publications, 1998
 Buku Referensi
Cateora, Philip R., author
International marketing
McGraw-Hill, 1999
 Buku Teks
Cateora, Philip R., author
International marketing
Richard D. Irwin, 1993
 Buku Teks
Cateora, Philip R., author
International marketing
Richard D. Irwin, 1996
 Buku Teks
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